TY  - BOOK
AU  - King,C.Richard
TI  - Redskins: insult and brand 
SN  - 9780803288454
AV  - GV953 .R437 2016
PY  - 2016///
CY  - Lincoln
PB  - University of Nebraska Press
KW  - Washington Redskins (Football team)
KW  - Name
KW  - Branding (Marketing)
KW  - Racism in language
KW  - English language
KW  - United States
KW  - Slang
KW  - Stereotypes (Social psychology)
KW  - Invective
KW  - Indians of North America
KW  - Ethnic identity
KW  - Social conditions
KW  - Electronic Books
N1  - "Redskins" is blacked out on title page; 2; Origins --; Uses --; Erasure --; Sentiment --; Black/White --; Ownership --; Simulation --; Opinion --; Change --; Ends; 2; b
N2  - "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1109423&site=eds-live&custid=s3260518
ER  -