King, C. Richard,  1968- <br/><br/>
Redskins :  insult and brand / 
C. Richard King. 
 - Lincoln :  University of Nebraska Press,  (c)2016. 
 - 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) :  illustrations 
<br/><br/> "Redskins" is blacked out on title page. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Origins --  Uses --  Erasure --  Sentiment --  Black/White --  Ownership --  Simulation --  Opinion --  Change --  Ends. 
<br/><br/> "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780803288454 9780803288430 9780803288447 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Washington Redskins (Football team)--Name.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Racism in language.<br/>English language--Slang.--United States<br/>Stereotypes (Social psychology)--United States.<br/>Invective--United States.<br/>Indians of North America--Ethnic identity.<br/>Indians of North America--Social conditions.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>GV953  / .R437 2016