Grem, Darren E.,

The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem. - New York : Oxford University Press, (c)2016. - 1 online resource.

Includes bibliographies and index.

How big businessmen shaped conservative evangelicalism -- Fundamentalist fronts: Herbert Taylor, businessmen, and the revival of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R. G. Letourneau's cold war -- How conservative evangelicalism became big business -- Marketplace missions: Chick-Fil-a and the evangelical business sector -- Culture industries: heritage USA and the corporatization of evangelical culture -- Free market faith: Zig Ziglar and the business of evangelical culture war.



9780199927982

2016007190


Business--Religious aspects--Christianity.
Conservatism--Religious aspects--Christianity.
Conservatism--History--United States--20th century.
Evangelicalism--History--United States--20th century.


Electronic Books.

BR517 / .B547 2016