The blessings of business : how corporations shaped conservative Christianity /
Darren E. Grem.
- New York : Oxford University Press, (c)2016.
- 1 online resource.
Includes bibliographies and index.
How big businessmen shaped conservative evangelicalism -- Fundamentalist fronts: Herbert Taylor, businessmen, and the revival of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R. G. Letourneau's cold war -- How conservative evangelicalism became big business -- Marketplace missions: Chick-Fil-a and the evangelical business sector -- Culture industries: heritage USA and the corporatization of evangelical culture -- Free market faith: Zig Ziglar and the business of evangelical culture war.