TY  - BOOK
AU  - Siff,Stephen
TI  - Acid hype: American news media and the psychedelic experience 
T2  - History of Communication
SN  - 9780252097232
AV  - P96 .A253 2015
PY  - 2015///
CY  - Urbana
PB  - University of Illinois Press
KW  - Drugs and mass media
KW  - Hallucinogenic drugs
KW  - United States
KW  - History
KW  - 20th century
KW  - Social aspects
KW  - LSD (Drug)
KW  - Electronic Books
N1  - 2; Introduction: Midcentury Media's Trip with LSD --; Early Restrictions on Drug Speech, 1900-1956 --; Introducing LSD, 1953-1956 --; Creating a Psychedelic Past, 1954-1960 --; Research at the Intersection of Media and Medicine, 1957-1962 --; Luce, Leary, and LSD, 1963-1965 --; Moral Panic and Media Hype, 1966-1968 --; Postscript: Psychedelic Media; 2; b
N2  - "Now synonymous with Sixties counterculture, LSD actually entered the American consciousness via the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar landscape scoured of alluring descriptions of drug use while outlets across the media landscape piggybacked on their coverage with stories by turns sensationalized and glowing. Acid Hype offers the untold tale of LSD's wild journey from Brylcreem and Ivory soap to incense and peppermints. As Stephen Siff shows, the early attention lavished on the drug by the news media glorified its use in treatments for mental illness but also its status as a mystical--yet legitimate--gateway to exploring the unconscious mind. Siff's history takes readers to the center of how popular media hyped psychedelic drugs in a constantly shifting legal and social environment, producing an intricate relationship between drugs and media experience that came to define contemporary pop culture. It also traces how the breathless coverage of LSD gave way to a textbook moral panic, transforming yesterday's refined seeker of truths into an acid casualty splayed out beyond the fringe of polite society. "--
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