TY  - BOOK
AU  - Farrar-Myers,Victoria A.
AU  - Vaughn,Justin S.
TI  - Controlling the message: new media in American political campaigns 
SN  - 9781479865505
AV  - JK2281 .C668 2015
PY  - 2015///
CY  - New York
PB  - New York University Press
KW  - Campaign management
KW  - Technological innovations
KW  - United States
KW  - History
KW  - Internet in political campaigns
KW  - Political campaigns
KW  - Digital media
KW  - Electronic Books
N1  - 2; Introduction: Controlling the Message in the Social Media Marketplace of Ideas; Victoria A. Farrar-Myers and Justin S. Vaughn --; Part 1: Elite Utilization --; 1. Strategic Communication in a Networked Age; Daniel Kreiss and Creighton Welch --; 2. Congressional Campaigns' Motivations for Social Media Adoption; Girish J. Gulati and Christine B. Williams --; 3. Surrogates or Competitors? Social Media Use by Independent Political Actors; Julia R. Azari and Benjamin A. Stewart --; 4. The Competition to Control Campaign Messages on YouTube; Robert J. Klotz --; Part 2: Message Control in the New Media Environment --; 5. Campaign News in the Time of Twitter; Regina G. Lawrence --; 6. New and Traditional Media Reportage on Electoral Campaign Controversies; Mike Gruszczynski --; 7. Traditional Media, Social Media, and Different Presidential Campaign Messages; Matthew Eshbaugh-Soha --; Part 3: Social Media's Impact on Campaign Politics --; 8. The Influence of User-Controlled Messages on Candidate Evaluations; Joshua Hawthorne and Benjamin R. Warner --; 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation; Meredith Conroy, Jessica T. Feezell, and Mario Guerrero --; 10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos; Todd L. Belt --; Part 4: Social Media and Civic Relations --; 11. Comment Forum Speech as a Mirror of Mainstream Discourse; Karen S. Hoffman --; 12. Sparking Debate: Campaigns, Social Media, and Political Incivility; Daniel J. Coffey, Michael Kohler, and Douglas M. Granger --; 13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments"; Brian R. Calfano --; Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn; 2; b
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