Controlling the message :  new media in American political campaigns / 
edited by Victoria A. Farrar-Myers and Justin S. Vaughn. 
 - New York :  New York University Press,  (c)2015. 
 - 1 online resource. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Introduction: Controlling the Message in the Social Media Marketplace of Ideas /  Part 1: Elite Utilization --  1. Strategic Communication in a Networked Age /  2. Congressional Campaigns' Motivations for Social Media Adoption /  3. Surrogates or Competitors? Social Media Use by Independent Political Actors /  4. The Competition to Control Campaign Messages on YouTube /  Part 2: Message Control in the New Media Environment --  5. Campaign News in the Time of Twitter /  6. New and Traditional Media Reportage on Electoral Campaign Controversies /  7. Traditional Media, Social Media, and Different Presidential Campaign Messages /  Part 3: Social Media's Impact on Campaign Politics --  8. The Influence of User-Controlled Messages on Candidate Evaluations /  9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation /  10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos /  Part 4: Social Media and Civic Relations --  11. Comment Forum Speech as a Mirror of Mainstream Discourse /  12. Sparking Debate: Campaigns, Social Media, and Political Incivility /  13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" /  Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn.  Victoria A. Farrar-Myers and Justin S. Vaughn --  Daniel Kreiss and Creighton Welch --  Girish J. Gulati and Christine B. Williams --  Julia R. Azari and Benjamin A. Stewart --  Robert J. Klotz --  Regina G. Lawrence --  Mike Gruszczynski --  Matthew Eshbaugh-Soha --  Joshua Hawthorne and Benjamin R. Warner --  Meredith Conroy, Jessica T. Feezell, and Mario Guerrero --  Todd L. Belt --  Karen S. Hoffman --  Daniel J. Coffey, Michael Kohler, and Douglas M. Granger --  Brian R. Calfano -- 
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<br/><br/><label>ISBN: </label>9781479865505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management--Technological innovations--History.--United States<br/>Internet in political campaigns--History.--United States<br/>Political campaigns--Technological innovations--History.--United States<br/>Digital media--History.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>JK2281  / .C668 2015