TY  - BOOK
AU  - Liozu,Stephan
TI  - The pricing journey: the organizational transformation toward pricing excellence 
SN  - 9780804794411
AV  - HF5416 .P753 2015
PY  - 2015///
CY  - Stanford, California
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Pricing
KW  - Organizational change
KW  - Electronic Books
N1  - 2; What is pricing excellence? --; The transformational journey --; Champions lead the organizational mobilization --; Center-led price management : a hybrid organizational architecture for pricing --; Capabilities : social and technical assets and activities --; Change capacity : a progressive internalization --; Confidence : the fuel of the organizational transformation --; Possible roadblocks along the journey --; Pricing myths at the organizational level --; Pricing skills to face complexity and dynamic environments --; Closing thoughts; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=967218&site=eds-live&custid=s3260518
ER  -