Liozu, Stephan, <br/><br/>
The pricing journey :  the organizational transformation toward pricing excellence / 
Stephan M. Liozu. 
 - Stanford, California :  Stanford Business Books, an imprint of Stanford University Press,  (c)2015. 
 - 1 online resource. 
<br/><br/>Includes bibliographies and index. 
<br/><br/>What is pricing excellence? --  The transformational journey --  Champions lead the organizational mobilization --  Center-led price management : a hybrid organizational architecture for pricing --  Capabilities : social and technical assets and activities --  Change capacity : a progressive internalization --  Confidence : the fuel of the organizational transformation --  Possible roadblocks along the journey --  Pricing myths at the organizational level --  Pricing skills to face complexity and dynamic environments --  Closing thoughts. 
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<br/><br/><label>ISBN: </label>9780804794411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Organizational change.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5416  / .P753 2015