TY  - BOOK
AU  - Tomes,Nancy
TI  - Remaking the American patient: how Madison Avenue and modern medicine turned patients into consumers 
T2  - Studies in social medicine
SN  - 9781469622798
AV  - RA416 .R463 2016
PY  - 2016///
CY  - Chapel Hill
PB  - The University of North Carolina Press
KW  - Consumer-driven health care
KW  - United States
KW  - History
KW  - Medical care
KW  - Medicine
KW  - Marketing
KW  - Marketing of Health Services
KW  - history
KW  - History, 20th Century
KW  - Consumer Participation
KW  - Delivery of Health Care
KW  - Electronic Books
N1  - 2; part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt --; part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow --; part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate; 2; b
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=965074&site=eds-live&custid=s3260518
ER  -