Raucher, Alan R.

Paul G. Hoffman : architect of foreign aid / Alan R. Raucher. - Lexington : The University Press of Kentucky, (c)2015. - 1 online resource (227 pages)

Includes bibliographies and index.

Cover; Title; Copyright; Contents; Preface; Acknowledgments; 1 Making a Million Selling Cars; 2 Apprenticeship in Corporate Management, 1925-33; 3 Bringing Studebaker Back, 1933-48; 4 The Search for Stability and Growth, 1933-48; 5 The Marshall Plan, 1948-50; 6 The Ford Foundation, 1951-53; 7 Studebaker Strikes Out, 1953-56; 8 ""Waging Peace"" with Trade and Aid; 9 The D.N.'s Development Programs, 1959-71; Conclusion; Notes; Essay on Sources; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y.

Having gained fame and success in business, Paul G. Hoffman went on to become involved in a wide range of public concerns. In this new and revealing biography Alan R. Raucher provides the first assessment of Hoffman's entire career, beginning with his rise to the presidency of Studebaker and his success in applying progressive management to lift it from bankruptcy to profitability. A firm believer in the automobile, Hoffman became known as a sales genius, as a promoter of the new human relations approach to labor management, and as the industry's apostle of automotive safety. Raucher follows th.



9780813161419


Hoffman, Paul G. 1891-1974.


Automobile industry and trade--United States.
Businesspeople--United States--Biography.
Government executives--United States--Biography.


Electronic Books.

HC102 / .P385 2015