TY - BOOK AU - Gaytán,Marie Sarita TI - Tequila!: the spirit of Mexico SN - 9780804793100 AV - TP607 .T478 2014 PY - 2014/// CY - Stanford, California PB - Stanford University Press KW - Tequila KW - Mexico KW - History KW - Alcoholic beverages KW - Drinking of alcoholic beverages KW - National characteristics, Mexican KW - Electronic Books N1 - 2; Fermenting struggles : pulque, mezcal, and tequila --; Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexico relations --; Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera --; Touring tequila and harvesting heritage : the past's enduring presence --; Pursing prestige : regulation, resistance, and the limits of authenticity --; Consuming complexity : drinking tequila in Mexico and the United States; 2; b UR - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=858423&site=eds-live&custid=s3260518 ER -