Tequila! : the spirit of Mexico /
Marie Sarita Gaytán.
- Stanford, California : Stanford University Press, (c)2014.
- 1 online resource.
Includes bibliographies and index.
Fermenting struggles : pulque, mezcal, and tequila -- Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexico relations -- Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera -- Touring tequila and harvesting heritage : the past's enduring presence -- Pursing prestige : regulation, resistance, and the limits of authenticity -- Consuming complexity : drinking tequila in Mexico and the United States.
9780804793100
Tequila--History.--Mexico Alcoholic beverages--History.--Mexico Drinking of alcoholic beverages--History.--Mexico National characteristics, Mexican.