Introduction to business / [print]
Also known as : Glencoe introduction to business
Dr. Betty J. Brown, Dr. John E. Clow.
- Student edition.
- Columbus, Ohio : McGraw-Hill Education, (c)2015.
- xx, 724 pages : color illustrations ; 29 cm
At head of title: Glencoe
Unit 1: The economy and you. Basic economic concepts ; Economic resources and systems ; Economic activity in a changing world ; Business ethics and social responsibility -- Unit 2: Owning and operating a business. Entrepreneurship ; Business ownership and operations ; Business management ; Leadership in management ; Technology and business -- Unit 3: Influences on business. Business in a global economy ; The role of government in our economy ; Money and financial institutions -- Unit 4. Marketing. Marketing in today's world ; Advertising -- Unit 5: Human resources. Human resources management ; Culture and diversity in business -- Unit 6. Financial and technological resources. Managing business finances ; Technology in the workplace ; Computer basics -- Unit 7: Career planning in a global economy. Career planning ; Getting a job -- Unit 8: Buying goods and services. Making consumer decisions ; Consumer rights and responsibilities ; Protecting consumers -- Unit 9: Credit. The basics of credit ; How to get and keep credit ; Credit and the law -- Unit 10: Money management. Managing personal finances ; Checking accounts ; Savings accounts ; Investing ; Real estate and other investment options -- Unit 11: Risk management. The basics of risk management ; Vehicle and property insurance ; Life and health insurance -- Appendices. Math appendix ; Business plan appendix -- Key terms glossary ; Academic vocabulary glossary -- Index.