TY  - BOOK
AU  - Lefait,Sébastien
AU  - Villers,Sandrine
TI  - The Faces and Stakes of Brand Insertion
T2  - Series in Business and Finance
SN  - 9781648893933
AV  - HF6146 .F334 2022
PY  - 2022///
CY  - Wilmington, DE
PB  - Vernon Press
KW  - Product placement in mass media
KW  - Advertising
KW  - Commercial art
KW  - Electronic Books
N1  - 2; 2; b
UR  - httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3120279&site=eds-live&custid=s3260518
ER  -