TY  - BOOK
AU  - Hoschka,Tobias C.
TI  - Bancassurance in Europe /by Tobias C. Hoschka
SN  - 9781349234554
AV  - HB172 .B363 1994
PY  - 1994///
CY  - London
PB  - Palgrave Macmillan UK
KW  - Banks and banking
KW  - Insurance
KW  - Macroeconomics
KW  - Electronic Books
N1  - 2; 2; b
N2  - This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful
UR  - httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2858236&site=eds-live&custid=s3260518
ER  -