Hoschka, Tobias C., <br/><br/>
Bancassurance in Europe /by Tobias C. Hoschka. 

 - London :  Palgrave Macmillan UK :  (c)1994.  Imprint :  Palgrave Macmillan,  (c)1994. 
 - 1 online resource (XII, 174 pages) :  online resource 
<br/><br/>Includes bibliographies and index. 
<br/><br/> This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781349234554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking.<br/>Insurance.<br/>Macroeconomics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HB172  / .B363 1994