TY  - BOOK
AU  - Gómez del Moral,Alejandro J.
TI  - Buying into change: mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 
SN  - 9781496226327
AV  - HC390 .B895 2021
KW  - Democratization
KW  - Spain
KW  - History
KW  - 20th century
KW  - Consumers
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Electronic Books
N1  - 2; List of Illustrations --; Acknowledgments --; Introduction --; 1. World-Class Stores and (Inter)national Ambassadors --; 2. Imagining a New Señora Consumer --; 3. (Super)Marketing Western Modernity --; 4. "You Can Achieve Anything Nowadays If You Have Good Publicity" --; 5. "On That Day, Borders Did Not Exist" --; Epilogue --; Notes --; Bibliography --; Index; 2; b
N2  - Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s
UR  - httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2852430&site=eds-live&custid=s3260518
ER  -