TY  - BOOK
AU  - Popli,Sapna
AU  - Rishi,Bikramjit
TI  - Crafting customer experience strategy: lessons from Asia 
SN  - 9781839097102
AV  - HF5415 .C734 2021
KW  - Customer relations
KW  - Asia
KW  - Consumer satisfaction
KW  - Relationship marketing
KW  - Electronic Books
N1  - 2; 2; b
N2  - Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences
UR  - httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2669176&site=eds-live&custid=s3260518
ER  -