Crafting customer experience strategy :  lessons from Asia / 
edited by Sapna Popli, Bikramjit Rishi. 
 - First edition. 
 - 1 online resource (256 pages) 
<br/><br/>Includes bibliographies and index. 
<br/><br/> Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences. 
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<br/><br/><label>ISBN: </label>9781839097102 9781839097126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Asia.<br/>Consumer satisfaction--Asia.<br/>Relationship marketing--Asia.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C734 2021