Performing metaphoric creativity across modes and contexts /edited by Laura Hidalgo-Downing, Blanca Kraljevic Mujic.
- Amsterdam ; Philadelphia : John Benjamins Publishing Company, (c)2020.
- 1 online resource (xi, 346 pages) : color illustrations
- Figurative thought and language (FTL), volume 7 .
Includes bibliographies and index.
Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse / Metaphor in multimodal creativity / Music, metaphor, and creativity / Singing for peace : metaphor and creativity in the lyrics and performances of three songs by U2 / Metaphor emergence in cinematic discourse / What makes an advert go viral? : the role of figurative operations in the success of internet videos / Metaphorical creativity in political cartoons : the migrant crisis in Europe / Disentangling metaphoric communication : the origin, evolution and extinction of metaphors / Sensory landscapes : cross modal metaphors in architecture / Creative journeys : metaphors of metastasis in press popularization articles / Multimodal creativity in figurative use / "Born from the heart" : social uses of pictorial and multimodal metaphors in picture books on adoption / Figuring it out : old modes and new codes for multimodality, technology and creative performativity in 21st century India / Laura Hidalgo-Downing -- Lacey Okonski, Raymond W. Gibbs and Elaine Chen -- Lawrence M. Zbikowski -- Laura Hidalgo-Downing and Laura Filardo-Llamas -- Eduardo Urios-Aparisi -- Paula Pérez-Sobrino and Jeannette Littlemore -- Juana I. Marín-Arrese -- Martí Domínguez -- Rosario Caballero -- Julia T. Williams Camus -- Anita Naciscione -- Coral Calvo-Maturana -- Rukmini Bhaya Nair.
"The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects' responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children's storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa"--