TY  - BOOK
AU  - Enderwick,Peter
TI  - The Competitive Challenge of Emerging Markets: China and India 
SN  - 9781527549791
AV  - HC427 .C667 2020
PY  - 2020///
CY  - Newcastle upon Tyne
PB  - Cambridge Scholars Publisher
KW  - International trade
KW  - International economic relations
KW  - International business enterprises
KW  - Electronic Books
N1  - 2; 2; b
N2  - The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world's leading markets for the sale of goods and services, as well as a growing competitive challenge to established businesses.This book examines the competitive challenge presented by China and India as they increasingly influence international business activities. It considers their rise
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ER  -