TY - BOOK AU - Mallard,Graham TI - Behavioural economics /Graham Mallard T2 - The economy : key ideas SN - 9781911116424 AV - HB74 .B443 2017 PY - 2017/// CY - Newcastle upon Tyne PB - Agenda Publishing KW - Economics KW - Psychological aspects KW - Electronic Books N1 - 2; Empiricism returns --; Evolution and revolution --; Preferences --; Processes --; Participation --; Persuasion --; Reflections; 2; b N2 - An introduction to behavioural economics suitable for a beginning readership UR - httpss://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2143922&site=eds-live&custid=s3260518 ER -