Mallard, Graham,  1982- <br/><br/>
Behavioural economics /Graham Mallard. 

 - Newcastle upon Tyne :  Agenda Publishing,  (c)2017. 
 - 1 online resource 
 - The economy : key ideas .
<br/><br/>Includes bibliographies and index. 
<br/><br/>Empiricism returns --  Evolution and revolution --  Preferences --  Processes --  Participation --  Persuasion --  Reflections. 
<br/><br/> An introduction to behavioural economics suitable for a beginning readership. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781911116424 9781788210959 
<br/><br/><label>Nat. Bib. No.: </label>GBB9C3369  bnb GBC275199  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019459794  Uk 020556966  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>HB74  / .B443 2017