Budelmann, Kevin, <br/><br/>
Brand identity essentials :  100 principles for building brands / 
Kevin Budelmann, Yang Kim. 
 - Revisedition. and expanded 
 - Minneapolis :  Quarto Knows,  (c)2019.. 
 - 1 online resource (232 pages) :  color illustrations 
<br/><br/>Includes bibliographies and index. 
<br/><br/>Brand Identity Framework --  Essential Tools --  Essential Decisions --  Essential Strategies --  Brand Audits --  Curriculum for Educators. 
<br/><br/> "Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness--and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable." --publisher description. 
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<br/><br/><label>ISBN: </label>9781631597091 
<br/><br/><label>Nat. Bib. No.: </label>GBC122943  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020064462  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Logos (Symbols)--Design.<br/>Industrial design coordination.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>NC1002  / .B736 2019