TY  - BOOK
AU  - Almeida,Fernando
AU  - Santos,José
TI  - The Business Plan Reference Manual for IT Businesses /Fernando Almeida, José Duarte Santos
T2  - River Publishers series in multi business model innovation, technologies and sustainable business
SN  - 8770220387
AV  - HD30 .B875 2018
PY  - 2018///
CY  - Denmark
PB  - River Publishers
KW  - Business planning
KW  - Information technology
KW  - Management
KW  - Electronic Books
N1  - Description based upon print version of record; 2; Front Cover; Half-Title Page; RIVER PUBLISHERS SERIES IN MULTI BUSINESS MODEL INNOVATION, TECHNOLOGIES AND SUSTAINABLE BUSINESS; Title Page; Copyright Page; Contents; Preface; List of Figures; List of Tables; List of Abbreviations; Introduction and Contextualization; Chapter 1 --; Business Concepts; 1.1 Theoretical Foundations; 1.1.1 Business Details/Idea Description; 1.1.2 Registration Details; 1.1.3 Business Presentation; 1.1.4 Business Premises; 1.1.5 Organization Chart; 1.1.6 Management and Ownership; 1.1.7 Key Personnel; 1.1.8 Innovation; 1.1.9 Risk Management; 1.1.10 Legal Considerations; 1.2 Scenario I --; TourMCard1.2.1 Business Details/Idea Description; 1.2.2 Registration Details; 1.2.3 Business Presentation; 1.2.4 Business Premises; 1.2.5 Organization Chart; 1.2.6 Management and Ownership; 1.2.7 Key Personnel; 1.2.8 Innovation; 1.2.9 Risk Management; 1.2.10 Legal Consideration; 1.3 Scenario II --; AuditExpert; 1.3.1 Business Details/Idea Description; 1.3.2 Registration Details; 1.3.3 Business Presentation; 1.3.4 Business Premises; 1.3.5 Organization Chart; 1.3.6 Management and Ownership; 1.3.7 Key Personnel; 1.3.8 Innovation; 1.3.9 Risk Management; 1.3.10 Legal Consideration; Chapter 2 --; Marketing Plan2.1 Theoretical Foundations; 2.1.1 Market Research; 2.1.2 Environmental/Industry Analysis; 2.1.3 SWOT Analysis; 2.1.4 Customers Identification; 2.1.5 Competitors Identification; 2.1.6 Partners Identification; 2.1.7 Strategic Positioning; 2.1.8 Advertising and Sales; 2.1.9 Marketing Mix; 2.1.10 Business Model Canvas; 2.2 Scenario I --; TourMCard; 2.2.1 Market Research; 2.2.2 Environmental/Industry Analysis; 2.2.3 SWOT Analysis; 2.2.4 Customers Identification; 2.2.5 Competitors Identification; 2.2.6 Partners Identification; 2.2.7 Strategic Positioning; 2.2.8 Advertising and Sales2.2.9 Marketing Mix; 2.2.10 Business Model Canvas; 2.3 Scenario II --; AuditExpert; 2.3.1 Market Research; 2.3.2 Environmental/Industry Analysis; 2.3.3 SWOT Analysis; 2.3.4 Customers Identification; 2.3.5 Competitors Identification; 2.3.6 Partners Identification; 2.3.7 Strategic Positioning; 2.3.8 Advertising and Sales; 2.3.9 Marketing Mix; 2.3.10 Business Model Canvas; Chapter 3 --; Operational Plan; 3.1 Theoretical Foundations; 3.1.1 Operations; 3.1.2 Action Plan; 3.2 Scenario I --; TourMCard; 3.2.1 Operations; 3.2.2 Action Plan; 3.3 Scenario II --; AuditExpert; 3.3.1 Operations3.3.2 Action Plan; Chapter 4 --; Financial Plan and Viability Analysis; 4.1 Theoretical Foundations; 4.1.1 Key Objectives and Financial Review; 4.1.2 Viability Analysis; 4.2 Scenario I --; TourMCard; 4.2.1 Key Objectives and Financial Review; 4.2.2 Viability Analysis; 4.2.3 Sensibility Analysis; 4.3 Scenario II --; AuditExpert; 4.3.1 Key Objectives and Financial Review; 4.3.2 Viability Analysis; 4.3.3 Sensibility Analysis; Chapter 5 --; Prototype Description; 5.1 Theoretical Foundations; 5.1.1 Prototype Features; 5.1.2 Technology Choice and Architecture; 5.1.3 Prototype Modeling; 5.2 Scenario I --; TourMCard; 2; b
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