TY  - BOOK
AU  - Kaser,Ken
AU  - South-Western Cengage Learning
TI  - Advertising & sales promotion
SN  - 9781111573232
AV  - HF5823.S726.K374 2013 
PY  - 2013///
CY  - Mason, Ohio, Singapore
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Sales promotion
N1  - 4; What is advertising? --; Consumer behavior --; The basics of marketing --; Product and price planning --; Distribution planning --; Promotion planning --; Advertising media --; Effective advertising and sales promotion --; Communicating effective advertising and promotional messages --; Management of effective advertising --; Consumer-oriented advertising and sales promotion --; The economics of advertising --; Legal and ethical issues affecting advertising --; Advertising in a multicultural market --; Planning your future in advertising; Grades 9-12; 2; 2; https://ciu.libwizard.com/f/copyright-requests
ER  -