Kaser, Ken, <br/><br/>
Advertising & sales promotion /  [print] 
 Advertising and sales promotion 
Ken Kaser. 
 - Mason, Ohio ;  Singapore :  South-Western Cengage Learning,  (c)2013. 
 - xix, 461 pages :  color illustrations ;  29 cm. 
<br/><br/>
<br/><br/>What is advertising? --  Consumer behavior --  The basics of marketing --  Product and price planning --  Distribution planning --  Promotion planning --  Advertising media --  Effective advertising and sales promotion --  Communicating effective advertising and promotional messages --  Management of effective advertising --  Consumer-oriented advertising and sales promotion --  The economics of advertising --  Legal and ethical issues affecting advertising --  Advertising in a multicultural market --  Planning your future in advertising. 
<br/><br/> Grades 9-12. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781111573232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823.S726.K374 2013 HF5823