TY  - BOOK
AU  - Rajagopal
AU  - Zlatev,Vladimir
TI  - Business dynamics in North America: analysis of spatial and temporal trade patterns 
SN  - 9783319576060
AV  - HC103 .B875 2017
PY  - 2017///
CY  - Cham
PB  - Palgrave Macmillan
KW  - Business
KW  - Electronic Books
N1  - Description based upon print version of record; 2; Business Dynamics in North America; Preface; Acknowledgements; Contents; Part I Understanding North American Trade and Economy Scenario; Chapter 1 Overview: North American Trade and Economy; International Trade Environment; Global Trade Dynamics; Recovery in Regional Economies; NAFTA Trade Regime; International Competition and NAFTA Responsiveness; Overall Economic Development Measures; References; Chapter 2 Industrial Policy and Trade Competitiveness in North America; Shifts in Industrial Policy in Mexico; The Loose Ends of Industrial Policy; US Industrial Policy; Export Trends in Mexico; Financial Integration and International TradeResearch and Development Spending; Disruptive Tendencies in Markets; References; Chapter 3 Market Integration in NAFTA Region; Market Integration Effects; Attributes of NAFTA; Economic Integration and Growth; Productivity and Growth in the USA; Market Dynamics; Innovation and Technology Transfer; Franchising; Direct Marketing; Intellectual Property Rights; References; Chapter 4 Structural Growth in Trade; Manufacturing Performance; Product Portfolios; Revenue Optimization Management; Import-Export Scenario; International Investment; References; Part II Operationalizing Business in Destination MarketsChapter 5 Venture Collaborations and Management; Human Resources Management; Talent Search Organizations; Organizational Structure; Innovation, Technology, and Research and Development; International Investments; Arbitrage and Hedging; References; Chapter 6 Market Volatility and Risk Factors; Product Life Cycle Management; Microeconomic Technology Drivers; NAFTA Status; Business Partnering and Market Competition; International Trade Risks; References; Chapter 7 International Trade Policies and Development; Political Ideologies; International Trade PoliciesNAFTA Conflicts and Settlements; Globalization and Business Analytics; New Dimensions of Competitive Growth; Operational Issues in Business Partnering Model; Customs Procedures; Standards, Testing, Certification, Accreditation and Technical Regulations; Public Procurement; Quarantine and Sanitary and Phytosanitary (SPS) Measures; Intellectual Property Rights (IPR); Mobility of Business People; Trade in Private Sector; References; Chapter 8 Functional Strategies in Managing International Trade; Managing Marketing-Mix; Managing Distribution; Indirect Distribution ChannelsDirect Distribution Channels; Operations and Logistics; Managing International Brands; Pricing in International Markets; Competitive Differentiation; References; Part III Rethinking Future Strategies; Chapter 9 Opportunities in International Trade Development; Modes of Entry; International Collaborating Strategies; Cross-Border Foreign Direct Investment; Opportunities for Business in North America; Mergers and Acquisitions; References; Chapter 10 Globalization and Challenges Ahead; Shifts in Political Ideology; Cross-Cultural Shifts in Global Marketplace; Business Collaboration and Market Competition; 2; b
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