TY  - BOOK
AU  - Lackie,Robert J.
AU  - Wood,M.Sandra
TI  - Creative library marketing and publicity: best practices 
T2  - Best practices in library services
SN  - 9781442254220
AV  - Z716 .C743 2015
PY  - 2015///
CY  - Lanham
PB  - Rowman and Littlefield
KW  - Libraries
KW  - Marketing
KW  - Public relations
KW  - United States
KW  - Case studies
KW  - Electronic Books
N1  - 2; Building a foundation for marketing success; Jeannie Allen --; Conversations : building relationships and using constituent voice in outreach; Letha Kay Goger --; Plano Public Library System : building a social media presence; Brent Bloechle --; Creating campus buzz with promotional videos; Heather A. Dalal, Paris Hannon, and Robert J. Lackie --; Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library; Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley --; Branding for relevance : a public library's continuing campaign for access; Jessica Ford and Jim Staley --; People do still read e-mail! : e-mail marketing as an academic library outreach tool; Jamie Hazlitt --; Increasing library use : it's a long story; Erica Thorsen --; If you build it, will they come? : marketing a new library space; Coleen Meyers-Martin and Lynn D. Lampert --; Marketing on a shoestring : publicity and promotion in a small public library; Heather Nicholson --; Library programming : methods for creation, collaboration, delivery, and outreach; Amanda Piekart and Bonnie Lafazan --; "Flipping the switch" for school library advocacy; Sara Kelly Johns; 2; b
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