TY  - BOOK
AU  - Heeley,John
TI  - Urban destination marketing in contemporary Europe: uniting theory and practice 
T2  - Aspects of tourism
SN  - 9781845414948
AV  - G155 .U733 2015
PY  - 2015///
CY  - Buffalo
PB  - Channel View Publications
KW  - Tourism
KW  - Europe
KW  - Marketing
KW  - City promotion
KW  - Electronic Books
N1  - 2; 1. Introduction --; PARTI: Practice --; 2. The practitioners: profiling the ubiquitous DMO --; 3. Urban destination marketing operations --; PARTII: Theory --; 4. Critique of the theory of marketing competitive advantage --; 5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing --; Epilogue: Coventry, Millennium Eve, 1999; 2; b
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ER  -