Heeley, John,  1951- <br/><br/>
Urban destination marketing in contemporary Europe :  uniting theory and practice / 
John Heeley. 
 - Buffalo :  Channel View Publications,  (c)2015. 
 - 1 online resource (xxiv, 165 pages ):  illustrations. 
 - Aspects of tourism ;  66 .
<br/><br/>Includes bibliographies and index. 
<br/><br/>1. Introduction --  PARTI: Practice --  2. The practitioners: profiling the ubiquitous DMO --  3. Urban destination marketing operations --  PARTII: Theory --  4. Critique of the theory of marketing competitive advantage --  5. Towards a new 'middle-range' theory: the dynamics of urban destination marketing --  Epilogue: Coventry, Millennium Eve, 1999 
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<br/><br/><label>ISBN: </label>9781845414948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.--Europe<br/>City promotion--Europe.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic Books.
<br/><br/><label>LC Class. No.: </label>G155  / .U733 2015