TY  - BOOK
AU  - Francesconi,Sabrina
TI  - Reading Tourism Texts: A Multimodal Analysis
T2  - Tourism and cultural change
SN  - 9781845414283
AV  - G155 .R433 2014
PY  - 2014///
CY  - Bristol
PB  - Channel View Publications
KW  - Tourism
KW  - Social aspects
KW  - Travel writing
KW  - Electronic Books
N1  - 2; 2; b
N2  - This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as th
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