TY  - BOOK
AU  - Bauer,Martin W.
AU  - Bucchi,Massimiano
TI  - Journalism, science and society: science communication between news and public relations 
T2  - Routledge studies in science, technology, and society
SN  - 9780203942314
AV  - PN4784 .J687 2007
PY  - 2007///
CY  - New York
PB  - Routledge
KW  - Science journalism
KW  - Science news
KW  - Electronic Books
N1  - 2; 1. Introduction and a guidance for the reader; Martin W. Bauer and Massimiano Bucchi --; PARTI. changing scenarios of science communication --; 2. Insects or neutrons? Science news values in interwar Britain; Jeff Hughes --; 3. rise and fall of science communication in late nineteenth century Italy; Paola Govoni --; 4. From journalism to corporate communication in post-war Britain; Martin W. Bauer and Jane Gregory --; 5. Big science, little news: Science coverage in the Italian daily press, 1946-1997; Massimiano Bucchi and Renato G. Mazzolini --; 6. Growing, but foreign source dependent: Science coverage in Latin America; Luisa Massarani, Bruno Buys, Luis Henrique Amorim and Fernanda Veneu --; 7. latest boom in popular science books; Jon Turney --; PARTII. Science writing: Practitioners' perspectives --; 8. Scheherazade: Telling stories, not educating people; Tim Radford --; 9. sex appeal of scientific news; Luca Carra --; 10. Science stories that cannot be told; Sylvie Coyaud --; 11. Science reporting as negotiation; Chiara Palmerini --; 12. Why journalists report science as they do; Bjorn Fjestad --; 13. How the Internet changed science journalism; Brian Trench --; 14. end of science journalism; Jon Franklin --; PARTIII. Public relations for science: Practitioners' perspectives --; 15. Royal Society and the debate on climate change; Bob Ward --; 16. PR for the physics of matter: Tops ... and flops; Manuela Arata --; 17. Communication by scientists or stars?; Bronwyn Terrill --; 18. PR strategy without a PR office?; Claudio A. Pantarotto and Armanda Jori --; 19. Public engagement of science in the private sector: A new form of PR?; Jane Gregory, Jon Agar, Simon Lock and Susie Harris --; 20. strength of PR and the weakness of science journalism; Winfried Gopfert --; 21. use of scientific expertise for political PR: The 'Donana' and 'Prestige' cases in Spain; Carlos Elias --; PARTIV. International commentary; 22. United States: Focus on the audience; Sharon Dunwoody --; 23. Australia: Co-ordination and professionalisation; Toss Gascoigne --; 24. South Africa: Building capacity; Marina Joubert --; 25. South Korea: The scandal of Professor Hwang Woo-Sok; Hak-Soo Kim --; 26. Japan: A boom in science news; Kenji Makino; 2; b
N2  - Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century
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