TY  - BOOK
AU  - Darics,Erika
TI  - Writing online: a guide to effective digital communication at work 
T2  - Corporate communication collection,
SN  - 9781606497814
AV  - TK5103.7 
PY  - 2016///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Digital communications
KW  - Business communication
KW  - deanex-method
KW  - digital communication
KW  - digital corporate communication
KW  - digital writing
KW  - e-mail
KW  - instant messaging
KW  - interactional sociolinguistics
KW  - virtual work
KW  - [genre]
N1  - Includes bibliographical references (pages 109-119) and index; 1. Digital writing, what's the big deal? --; 2. Professional communication online --; 3. How (not) to use keystrokes --; 4. Arenas of digital writing --; 5. Writing e-mail messages --; 6. Chat and instant messaging --; 7. Corporate communication in the digital age --; 8. From theory to practice --; Notes --; Bibliography --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000398.html
ER  -