Darics, Erika., <br/><br/>
Writing online :  a guide to effective digital communication at work / 
Erika Darics. 
 - First edition. 
 - 1 online resource (x, 124 pages) :  illustrations. 
 - Corporate communication collection,  2156-8170 .
 - Corporate communication collection. .
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<br/><br/>1. Digital writing, what's the big deal? --  2. Professional communication online --  3. How (not) to use keystrokes --  4. Arenas of digital writing --  5. Writing e-mail messages --  6. Chat and instant messaging --  7. Corporate communication in the digital age --  8. From theory to practice --  Notes --  Bibliography --  Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising to virtual presentations and interactions via e-mail and instant messaging, digital writing intertwines and affects the day-to-day running of the company--yet we rarely pay enough attention to it. Typing on the screen can become particularly problematic because digital text-based communication increases the opportunities for misunderstanding: it lacks the direct audiovisual contact and the norms and conventions that would normally help people to understand each other. Providing a clear, convincing and approachable discussion, this book addresses the arenas of online writing: virtual teamwork, instant messaging, e-mails, corporate communication channels, and social media. Instead of offering do and don't lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice the previously unnoticed small details, question the previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts. 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781606497814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital communications.<br/>Business communication.
<br/><br/><label>Subjects--Index Terms: </label>deanex-method digital communication digital corporate communication digital writing e-mail instant messaging interactional sociolinguistics virtual work 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>TK5103.7