TY  - BOOK
AU  - Mizrahi,Janet
TI  - Writing for public relations: a practical guide for professionals 
T2  - Corporate communication collection,
SN  - 9781631573064
AV  - HF5718.3 
PY  - 2016///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Business writing
KW  - Public relations
KW  - blog
KW  - brochure
KW  - e-newsletter
KW  - marcom
KW  - marketing
KW  - marketing style
KW  - media kit
KW  - microblog
KW  - news release
KW  - newsletter
KW  - pitch letter
KW  - press kit
KW  - press release
KW  - public relations
KW  - social media
KW  - Tweet
KW  - web copy
KW  - web writing
KW  - website
KW  - writing
KW  - [genre]
N1  - Includes bibliographical references (pages 129-132) and index; 1. Writing as a public relations professional --; 2. Routine communication --; 3. Writing news releases --; 4. Newsletters --; 5. Brochures --; 6. Media kits --; 7. Website content --; 8. Social media --; Appendix. Sample documents --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000460.html
ER  -