TY  - BOOK
AU  - Borgeon,Michel
AU  - Cellich,Claude
TI  - Trade promotion strategies best practices
T2  - International business collection,
SN  - 9781606492307
AV  - HF1417.5 
PY  - 2012///]
CY  - [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Foreign trade promotion
KW  - Clients' satisfaction survey
KW  - competitiveness
KW  - exporter profile
KW  - export strategies
KW  - evaluation tools
KW  - fair trade
KW  - market analysis
KW  - online assistance
KW  - trade promotion budget
KW  - trade maps
KW  - trade promotion organisations
KW  - trade promotion strategies
KW  - trade representation
KW  - Australia
KW  - Canada
KW  - Mauritius
KW  - Taiwan
KW  - United States
KW  - [genre]
N1  - Includes bibliographical references (pages 195-199) and index; List of abbreviations --; Preface --; Introduction --; Part I. Trade promotion principles and review of key strategic functions --; 1. Why develop trade promotion strategies, and who is concerned? --; 2. Defining trade promotion and strategic goals --; 3. Setting up the process of trade promotion strategy: export development and export promotion --; 4. Competitiveness issues are defined at the national level --; 5. The competitiveness scheme in the context of trade promotion strategies --; 6. Key components for successful promotion activities --; 7. Trade promotion and budget allocation --; 8. The exporter profile: making exporting a core business --; 9. Trade representation abroad: a key component of trade promotion strategy --; 10. Evaluation practices --; Conclusion. The future of trade promotion --; Part II. Best practices: tools, functional cases, and sectoral cases --; Case 1. Identifying and finding markets for trade promotion: websites and trade statistics/market analysis tools --; Case 2. Market analysis tools in the context of Mexican foreign trade --; Case 3. Functional analysis: the United Kingdom Trade and Investment Board (UKTI) and client satisfaction --; Case 4. Fair trade: reversing the trends through trademarks, labeling, and alternative channels --; Part III. National trade promotion cases --; Case 5. Australia: the Australian trade promotion environment --; Case 6. Canada: an integrated and decentralized range of trade promotion services and tools --; Case 7. Mauritius: a success story --; Case 8. Taiwan: integrating a multipurpose infrastructure and focusing on trading services --; Case 9. United States: trade promotion policy --; Appendix. International trade organizations and national trade promotion organizations on the web --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Globalization has revolutionized how trade is conducted. New opportunities have been created, coupled with higher risks and increased competition. Firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To assist export-oriented enterprises, particularly small and medium ones, national trade promotion organizations have developed innovative strategies and incentives. Strategic considerations in trade promotion are examined in part I, while the national trade promotion initiatives considered most effective have been selected and presented as cases in parts II and III. Throughout the book, readers are provided with the best available practices and explanations of how a select group of trade promotion organizations have become relevant partners to their export-oriented enterprises
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000087.html
ER  -