TY  - BOOK
AU  - Snyder,Jason L.
AU  - Forbus,Robert
TI  - Today's business communication: a how-to guide for the modern professional 
T2  - Corporate communication collection,
SN  - 9781606496732
AV  - HF5718 
PY  - 2014///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Business communication
KW  - business communication
KW  - managerial communication
KW  - communication
KW  - business writing
KW  - business reports
KW  - business letters
KW  - public speaking
KW  - presentations
KW  - [genre]
N1  - Part of: 2013 digital library; Includes bibliographical references (pages 119-123) and index; 1. Why must I read this book and follow your advice (or else)? --; 2. Why must I remember that nothing on the Internet ever goes away completely? --; 3. Why must I put my audience first? --; 4. Why must I remember that communication is about relationships? --; 5. Why must I master report writing? --; 6. Why must I remember the four "f" words? --; 7. Why must I give a memorable presentation? --; 8. Why must I know how to influence and persuade others? --; Notes --; References --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today's Business Communication: A How-to Guide for the Modern Professional leads readers through the most frequently encountered business communication situations. Two business partners who are also business school professors share their combined 30 years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers' experience through anecdotes from business professionals from different industries
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000226.html
ER  -