TY  - BOOK
AU  - Papakonstantinidis,Stavros
TI  - Tell me about yourself: personal branding and social media recruiting in the brave new online world 
T2  - Digital and social media marketing and advertising collection,
SN  - 9781631575242
AV  - HF5549.5.R44 
PY  - 2019///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Online identities
KW  - Employees
KW  - Recruiting
KW  - Branding (Marketing)
KW  - Social media
KW  - Marketing
KW  - human resources management
KW  - online personas
KW  - personal branding
KW  - recruiting firms
KW  - social influencers
KW  - social media
KW  - social networking
KW  - social recruitment
KW  - [genre]
N1  - Includes bibliographical references (pages 87-93) and index; 1. From brands to humans --; 2. Personal branding --; 3. The social natives --; 4. Recruiting in the brave new online social world --; 5. The brand new me --; 6. The brave new online world --; References --; About the author --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are some future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed as a new breed of concept workers enters the global workforce. Today, we are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easygoing life, and a safe future
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000824.html
ER  -