Technical marketing communication : a guide to writing, design, and delivery /
Emil B. Towner, Heidi L. Everett.
- First edition.
- New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016.
- 1 online resource (137 pages)
- Corporate communication collection, .
Part I. Merging technology and marketing -- 1. Technology and communication -- 2. Marketing and promotion -- 3. Technical marketing -- Part II. Writing and designing technical marketing communication -- 4. Working with words -- 5. Working with design -- Part III. Delivering technical marketing communication -- 6. Delivery -- Bibliography -- Index.
This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, nonprofit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can use immediately. After reading this comprehensive, yet concise, guide, you will be equipped to engage in every aspect of technical marketing and promotion--including planning, writing, designing, and delivery.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781631572678
Communication in marketing. Communication of technical information.
marketing advertising technical communication promotion copywriting design