TY  - BOOK
AU  - Jeynes,Jacqueline
TI  - Targeting the mature traveler: developing strategies for an emerging market 
T2  - Tourism and hospitality management collection,
SN  - 9781952538476
AV  - G151 .T374 2021
KW  - Older people
KW  - Travel
KW  - Tourism
KW  - Planning
KW  - Marketing
KW  - Travel trends
KW  - Mature traveler
KW  - Tourist destinations
KW  - Overtourism
KW  - Ecotourism
KW  - Travel agents
KW  - Tour operators
KW  - Global demographics
KW  - Marketing strategy
KW  - UGIs
KW  - Country profiles
KW  - Electronic books
N1  - 1 (pages 117-119) and index; Part 1. Introduction and mature traveler profiles --; Part 2. Country profiles --; Part 3. Future trends--sectors and destinations --; Part 4. Strategies; 2; b; Also available in printing
N2  - This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001066.html
ER  -