TY  - BOOK
AU  - Allan,David
TI  - Super sonic logos: the power of audio branding 
T2  - Digital and social media marketing and advertising collection,
SN  - 9781637420836
AV  - HF5415.1255 
PY  - 2021///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Branding (Marketing)
KW  - Music in advertising
KW  - Advertising
KW  - Brand name products
KW  - Psychological aspects
KW  - Audio
KW  - Branding
KW  - Logos
KW  - Sonic
KW  - [genre]
KW  - Electronic books
N1  - Includes bibliographical references (pages 123-124) and index; Chapter 1. NBC (1950) --; Chapter 2. JAWS (1975) --; Chapter 3. THX (1983) --; Chapter 4. Law and order (1990) --; Chapter 5. Intel (1994) --; Chapter 6. Windows (1995) --; Chapter 7. T-Mobile (1990) --; Chapter 8. McDonald's (2003) --; Chapter 9. Coca-Cola (2006 and 2016) --; Chapter 10. AT&T (2012) --; The next chapter Mastercard (2019); Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most note worthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound. Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James "Andy" Moore from THX and John Williams who scared us in Jaws ... and don't forget to honor those NBC chimes. Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there's always something from McDonald's courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar's Mastercard
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0001126.html
ER  -