TY  - BOOK
AU  - De Kluyver,Cornelis A.
AU  - Pearce,John A.
TI  - Strategic management: an executive perspective 
T2  - Strategic management collection,
SN  - 9781631570742
AV  - HD30.28 
PY  - 2015///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Strategic planning
KW  - Strategy formulation
KW  - corporate strategy
KW  - business unit strategy
KW  - competitive advantage
KW  - business model
KW  - innovation
KW  - value creation
KW  - value proposition
KW  - markets
KW  - segmentation
KW  - positioning
KW  - value disciplines
KW  - market participation
KW  - supply chain infrastructure
KW  - global management model
KW  - global industry
KW  - global branding
KW  - outsourcing
KW  - offshoring
KW  - board of directors
KW  - [genre]
N1  - Includes bibliographical references (pages 233-244) and index; 1. What is strategy? --; 2. Strategy and performance --; 3. Analyzing the external strategic environment --; 4. Analyzing an industry --; 5. Analyzing a company's strategic resource base --; 6. Formulating business unit strategy --; 7. Business unit strategy: contexts and special dimensions --; 8. Global strategy, fundamentals --; 9. Global strategy, adapting the business model --; 10. The board's role in strategic management --; Notes --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy. Perhaps even more important to success is the ability to effectively implement a chosen strategy--marshaling the right resources and talent, creating a functional organizational structure, fostering a beneficial corporate culture and providing appropriate incentives
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000363.html
ER  -