TY  - BOOK
AU  - Iyer,S.Veena
TI  - The story underlying the numbers: a simple approach to comprehensive financial statements analysis 
T2  - Financial accounting and auditing collection,
SN  - 9781947843776
AV  - HF5681.B2 
PY  - 2018///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Financial statements
KW  - Du-Pont framework
KW  - financial ratios
KW  - financial statements analysis
KW  - performance analysis
KW  - [genre]
N1  - Includes bibliographical references (page [155.) and index; 1. Why financial statements analysis? --; 2. Introducing the core framework --; 3. Analyzing a products-based firm's financial statements --; 4. Financial statements of service businesses --; 5. Financial statements of financial services firms --; 6. Revisiting the DuPont analysis framework --; 7. The stakeholder perspective to financial statements analysis --; References --; Glossary --; About the author --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - Very often it is observed that when faced with financial statements of a firm, students and even practitioners are at a loss as to where to begin the analysis. Most simply compute every ratio they know and interpret them in a standalone manner. They are unable to thread them together to spin a meaningful story that can completely or at least substantially explain what might be probably happening in the firm. Unless the individual studying the financial statements--whether an investor, management personnel, third-party analyst, or any other party of interest--is able to identify underlying issues and come up with probable causes, decision making with regard to investment or pulling out, or with regard to resolving the problem, will remain flawed. This book is aimed at students and working executives who have a rudimentary prior understanding of the three primary financial statements--the balance sheet, the income statement, and the cash flow statement--as well as familiarity with the very basic financial ratios. The book uses a logical, top-down approach to unraveling the underlying story of the firm. If you are an executive at a firm in a decision-making capacity, this book is for you. It is a myth that only executives in the finance function need to understand financial statements. Every decision within a firm has implications for the financial statements and the need for such knowledge increases as one goes up the corporate ladder. The book is intended to be free flowing, with minimum jargon so as to be understood and appreciated especially by nonfinance executives and students of business and management
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000758.html
ER  -