TY  - BOOK
AU  - Charlesworth,Alan
TI  - Social media marketing: marketing panacea or the emperor's new digital clothes? 
T2  - Marketing strategy collection,
SN  - 9781631577659
AV  - HF5415 .S635 2018
PY  - 2018///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Internet marketing
KW  - Online social networks in business
KW  - digital marketing
KW  - digital transformation
KW  - e-commerce
KW  - marketing on social media
KW  - online marketing
KW  - social media advertising
KW  - social media marketing
KW  - social media
KW  - viral marketing
KW  - Electronic books
N1  - 1 (pages 159-162) and index; 1. What is social media --; 2. Who uses what on social media ... and why --; 3. What is social media marketing? --; 4. Strategic issues in social media marketing --; 5. Operational issues in social media marketing --; 6. Social media marketing: what works, what doesn't ... and why --; 7. Conclusion --; References --; Index; 2; b; Also available in printing
N2  - The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000666.html
ER  -