TY  - BOOK
AU  - Berry,Timothy
TI  - Sales and market forecasting for entrepreneursTim Berry
T2  - Small business management and entrepreneurship collection,
SN  - 9781606490426
AV  - HF5415 .S254 2010
PY  - 2010///
CY  - [New York, N.Y. (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Sales forecasting
KW  - Sales forecast
KW  - Forecast
KW  - Business forecast
KW  - Business plan
KW  - Business planning
KW  - Entrepreneurship
KW  - Small business
KW  - Small business management
KW  - Plan vs. actual
KW  - Variance
KW  - Market segmentation
KW  - Diffusion model
KW  - Bottom-up forecast
KW  - Top-down forecast
KW  - Market forecast
KW  - Market forecasting
KW  - Moving average
KW  - Weighted moving average
KW  - New product forecast
KW  - New business forecast
KW  - Simple linear regression
KW  - Unit sales
KW  - Direct cost of sales
KW  - Gross margin
KW  - Variable cost
N1  - Chapter 1. Why bother --; Chapter 2. About forecasting --; Chapter 3. Educating your guesses --; Chapter 4. Trees from the forest --; Chapter 5. Forest from the trees --; Chapter 6. S curves and the product life cycle --; Chapter 7. Strategic interactive model --; Chapter 8. Technical analysis --; Chapter 9. Managing a forecast --; Chapter 10. Spreadsheet tips and traps --; Index; 2; b; Also available in printing
N2  - This book is about pragmatic, management-oriented sales forecasting for entrepreneurs, small business owners, and middle managers faced with the kind of practical management problems that forecasting can help prevent. Its main focus is the real-world sales forecast done almost every day, not using technical analysis or sophisticated forecasting techniques, but rather common sense, experience, and industry knowledge. This is forecasting that respects the educated guess. The book is written for entrepreneurs and managers to help with practical and commonplace management issues. The sales forecast is a vital tool for management, even though it's likely to be wrong. It becomes the foundation of the expense budgets and, through that, cash management
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000026.html
ER  -