Berry, Timothy, <br/><br/>
Sales and market forecasting for entrepreneurs / 
Tim Berry. 
 - 1st ed. 
 - 1 electronic text (137 pages : illustrations) :  digital file. 
 - Small business management and entrepreneurship collection,  1946-5661 .
 - Small business management and entrepreneurship collection, .
<br/><br/> Includes index. 
<br/><br/>Chapter 1. Why bother --  Chapter 2. About forecasting --  Chapter 3. Educating your guesses --  Chapter 4. Trees from the forest --  Chapter 5. Forest from the trees --  Chapter 6. S curves and the product life cycle --  Chapter 7. Strategic interactive model --  Chapter 8. Technical analysis --  Chapter 9. Managing a forecast --  Chapter 10. Spreadsheet tips and traps --  Index. 
<br/><br/> Access restricted to authorized users and institutions. 
<br/><br/> This book is about pragmatic, management-oriented sales forecasting for entrepreneurs, small business owners, and middle managers faced with the kind of practical management problems that forecasting can help prevent. Its main focus is the real-world sales forecast done almost every day, not using technical analysis or sophisticated forecasting techniques, but rather common sense, experience, and industry knowledge. This is forecasting that respects the educated guess. The book is written for entrepreneurs and managers to help with practical and commonplace management issues. The sales forecast is a vital tool for management, even though it's likely to be wrong. It becomes the foundation of the expense budgets and, through that, cash management. 
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<br/><br/><br/>Mode of access: World Wide Web. <br/>System requirements: Adobe Acrobat reader. 
<br/><br/><label>ISBN: </label>9781606490426 
<br/><br/><label>Standard No.: </label>10.4128/9781606490426  doi 
<br/><br/><label>Publisher. No.: </label>1  BEP 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting.
<br/><br/><label>Subjects--Index Terms: </label>Sales forecasting Sales forecast Forecast Business forecast Business plan Business planning Entrepreneurship Small business Small business management Plan vs. actual Variance Market segmentation Diffusion model Bottom-up forecast Top-down forecast Market forecast Market forecasting Moving average Weighted moving average New product forecast New business forecast Simple linear regression Unit sales Direct cost of sales Gross margin Variable cost 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>[genre]
<br/><br/><label>LC Class. No.: </label>HF5415.2