TY  - BOOK
AU  - Pritchard,Robert D.
AU  - Smith,Stacey
TI  - The public relations firm
T2  - Public relations collection,
SN  - 9781606496657
AV  - HD59 
PY  - 2015///.]
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Public relations firms
KW  - PR firms
KW  - PR agencies
KW  - Hiring a PR firm (agency)
KW  - How to Hire a Public Relations (PR) firm (agency)
KW  - Hiring a PR (public relations) firm (agency) (company) (person)
KW  - How PR firm's bill
KW  - Evaluating a PR firm (agency) (plan) (campaign)
KW  - PR firm billing rates
KW  - PR firm (agency) contracts
KW  - PR practitioner roles
KW  - Responsibilities
KW  - Public relations evaluation
KW  - Client- Firm relationship
KW  - Public relations research
KW  - Public relations execution
KW  - [genre]
N1  - Includes bibliographical references (pages 107-108) and index; Part I. The business --; 1. Why hire a public relations firm? --; 2. Types of firms --; 3. Hiring a firm --; 4. Defining the work --; 5. How firms bill --; Part II. The working relationship between client and firm --; 6. The client-firm relationship --; 7. Progress reports --; 8. Research and execution --; 9. Evaluation --; Part III. Meeting expectations: measurement and evaluation --; 10. Meeting client expectations --; 11. Wrapping up --; Index; Access restricted to authorized users and institutions; 2; b; Also available in printing
N2  - This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000351.html
ER  -