TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Salas,Jim
AU  - Bitner,Mary Jo
AU  - Brown,Stephen Walter
TI  - Profiting from services and solutions: what product-centric firms need to know 
T2  - Service systems and innovations in business and society collection,
SN  - 9781606497494
AV  - HF5415 .P764 2014
PY  - 2014///
CY  - New York, New York (222 East 46th Street, New York, NY 10017)
PB  - Business Expert Press
KW  - Service industries
KW  - Manufacturing industries
KW  - Production management
KW  - New products
KW  - solutions
KW  - solutions marketing
KW  - servitization
KW  - service- oriented
KW  - service transition
KW  - service strategies
KW  - service scorecard
KW  - service marketing
KW  - service leadership
KW  - service innovation
KW  - service infusion
KW  - service design
KW  - service continuum
KW  - service-centered
KW  - product-service systems
KW  - organizational culture
KW  - integrated solutions
KW  - integrated product services
KW  - growth through service
KW  - customization
KW  - customer centricity
KW  - collaboration
KW  - classification of services
KW  - change management
KW  - business-to-business
N1  - Part of: 2014 digital library; 1 (pages 105-114) and index; Introduction: transitioning from products to services and solutions --; The service infusion continuum --; Company configuration for services and solutions --; Capabilities: skills, training, and technology --; Customization: balancing uniqueness with operational realities --; Collaboration with customers: engaging customers in service and solution design, development, and challenges to offering new services and solutions --; Conclusion: cultivating a service and solution --; Appendix 1. Research approach, resources, and methodology --; Appendix 2. Company interview guide --; About the authors --; Notes --; References --; Index; 2; b; Also available in printing
N2  - Designed for executives in companies that manufacture or sell products, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. The target audience-- manufacturers, industrial suppliers, technology firms, and other vendors of business goods--views services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-inches The authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. To overcome those challenges, the book shows leaders how to manage change in five areas: corporate structure; corporate culture; organizational metrics of performance, growth and investment; individual skills and talent development; and core competencies of collaboration and customization
UR  - https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000298.html
ER  -