Byrne, Christopher., <br/><br/>
A profile of the United States toy industry :  serious fun / 
Christopher Byrne. 
 - First edition. 
 - New York, New York (222 East 46th Street, New York, NY 10017) :  Business Expert Press,  (c)2013. 
 - 1 online resource (xvi, 145 pages) 
 - Industry profiles collection .
<br/><br/> Part of: 2013 digital library. 
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<br/><br/>Acknowledgements --  Introduction --  1. A brief history of the U.S. toy industry --  2. The toy industry by size and category --  3. Product still rules --  4. Buying and selling --  5. Creating desire: licensing, advertising and marketing --  6. The money game: the financial realities of the toy industry --  7. So you still want to play? --  Epilogue --  Bibliography --  Index. 
<br/><br/> The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- 
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<br/><br/><br/>System requirements: Adobe Acrobat reader. <br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781606495117 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Toy industry--United States.
<br/><br/><label>Subjects--Index Terms: </label>Mattel operations management product management game development game manufacturing toy marketing toy merchandising toy retailing toy manufacturing toys Hasbro LeapFrog Spin Master VTECH MEGA LEGO Toys "R" Us Kmart/Sears Target Wal-Mart Amazon eBay hot toys toy design toy promotion toy consumers toy advertising Consumer Products Safety Commission Toy Industry Association 
<br/><br/><label>LC Class. No.: </label>HD9993  / .P764 2013